The 3A Hotels Collection is once again seeing tourism through rose-colored glasses!
Having supported the Pink October campaign since 2019, the establishments of La Collection 3A are renewing their commitment to the Nice-based organization SOS Cancer du Sein.
Throughout the month of October, the West End Hotel, the Aston La Scala Hotel, the Beau Rivage Hotel, and Beau Rivage Beach are organizing a variety of initiatives to raise funds to support the association’s awareness-raising efforts during the campaign.
After donating €9,588 in 2025, the group hopes to once again exceed that amount and continue to increase the total amount raised year after year.
As for the hotels, a special “Pink October” package is being offered to guests: pink decorations featuring balloons and macarons, along with a gift box from the Nice-based confectionery Galet Bleu, which has created a special edition for the occasion.
The campaign will continue at the group’s bars and restaurants. The West End Hotel, the Aston La Scala Hotel, the Beau Rivage Hotel, and the Plage Beau Rivage have each created a pink cocktail and/or dessert for the occasion, which will be available throughout the month of October.
It’s also worth noting that, in addition to the Hôtel Beau Rivage—which will illuminate its facade in pink every evening—on Friday, October 2, the Hôtel West End will host an “Opera Dinner” at its restaurant, Le Siècle, featuring an all-female cast of opera singers.
Finally, on Sunday, October 4, a team made up of various staff members from each facility will participate in the Pink Walk, also organized by the SOS Cancer du Sein association.
At the end of October, 25% of the pre-tax amount of each “Pink October” room reservation, as well as 50% of the pre-tax amount from the sale of pink cocktails and desserts, will be donated to the Côte d’Azur-based charity SOS Cancer du Sein.
